When was the last time you visited a fast food restaurant? If you are on the go or have kids it might have been sometime this week. With so many places to choose from, what motivates your selection? Convenience, price, or line at the drive thru might all factor in to the place you go. When thinking about which place is the best, in most cases, it’s really not about the food. All of them have hamburgers, a chicken sandwich, fries and drinks. The things that set them apart go much deeper than food, it’s really the philosophy of the people behind the brand.
Take for example Chick-fil-A, the world’s third largest chain. Just a few years ago they were about to go under. Only found in a mall food court and closed on Sunday, most people knew little about them. At the time, Steve Robinson served as chief marketing officer and says it was the decision to create a “corporate purpose” that explains the chain's “miraculous” recovery. The corporate purpose created in 1982 was the first time that the company’s biblical values were officially put down in one official statement. “One of the really unique things about that was it catapulted us to get clear about how we were going to market the business, to get very clear about how we're going to empower operators to be the primary brand representatives in the community,” said Robinson. https://www.christianpost.com/books/how-chick-fil-as-christian-purpose-statement-helped-revitalize-chain-on-brink-of-going-under.html
Another example is In-N-Out Burgers. Their locations are found primarily on the West Coast and in the Southwest, but their presence is felt in the national culture. In the 1990s company president Rich Snyder began printing Bible verses on their brand’s packaging. Cups, wrappers and trays had a verse reference discreetly placed in various places, but not hidden. Present owner and President Lynsi Snyder says this about her uncle Rich and the verses she has added, “He had just accepted the Lord and wanted to put that little touch of his faith on our brand. It’s a family business and will always be, and that’s a family touch. In later years, I added verses to the fry boat, coffee, and hot cocoa cups.” https://www.christianpost.com/news/in-n-out-billionaire-lynsi-snyder-on-spiritual-warfare-desire-to-be-plugged-in-to-gods-plan.html
So all it takes is slapping some Bible verses on your letter head and closing on Sunday to get ahead in the fast food world? No, no more than adding a new version of your old sandwich helps sales. It might boost for the moment, but without lasting change you fall right back into previous numbers. That’s how it is with the Christian life too. You can’t expect God to bless you long term if you are not willing to make His plan central to how you do the business of life. Many make the mistake of thinking if they simply download a Bible app, put a sticker on their car or post Scripture on their social media account God will turn their life around. God uses those things to point us to the truth, it is then up to the individual to make application of what they find.
Everyone wants the blessing; few are willing to do the work necessary to receive it. Have you been chasing the blessing but haven’t put the time into real life change? Maybe it’s time to stop looking at Christianity as a “good luck charm” and start making real application. Don’t decide on God like many do on their next fast food experience. There are no coupons, promos or short lines at the drive thru when it comes to authentic faith. If you make your choice on faith the same why you choose a burger, you’ll end up feeling the same way spiritually when you get to the bottom of the bag.
The Lord says: “These people come near to me with their mouth and honor me with their lips, but their hearts are far from me. Their worship of me is based on merely human rules they have been taught. Isaiah 29:13
Serving the Savior
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